Sequential brands group active division12/9/2023 Sequential Brands bought a 62.5 per cent stake in Jessica Simpson in 2015 for $US117 million ($A152 million) from shoe and handbag brand Vince Camuto, which had originally bought it for $US15 million ($A19 million). (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and lifestyle categories. Shares of Sequential Brands, whose other brands include Joe’s Jeans, Ellen Tracy and Caribbean Joe, plunged 38 per cent to $US17.02 ($A22.07) on Tuesday. About Sequential Brands Group - Active Brands. Sequential Brands Group is a brand management firm that owns, licenses and markets consumer brands in the apparel and footwear sectors. To respond, CPG brands are increasingly turning to sequential marketing to efficiently prompt new product trial, rekindle brand loyalty, and compete with. Chad is responsible for the companys brand management, licensing, and media operations. Chad has been with the company since November 2014 and in their current position since November 2021. William Sweedler, who launched Sequential a decade ago, resigned as executive chairman over the weekend, according to a regulatory filing, to “pursue other matters.” His resignation, the filing said, “did not involve a disagreement with the company on any matter relating to its operations, policies or practices”. Chad Wagenheim is the current President at Sequential Brands Group. ![]() ![]() The 40-year-old former pop singer and her mother, Tina Simpson, are working with boutique investment bank Threadstone to raise cash to buy back the Jessica Simpson Collection from Sequential Brands, a licensing firm whose executive chairman has stepped down amid chaos at the company, according to a source. ![]() Jessica Simpson is scrambling to buy back her clothing brand from a struggling licensing company that is in danger of filing for bankruptcy.
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